Turning complex systems into intuitive human experiences.
My BSc in Computer Engineering. I learned how systems behave long before I designed how people experience them.
BSc · Computer EngineeringI joined the region's first UX, research and innovation agency and grew from Designer to Senior to UX Strategist, working on nearly every agency project for eleven years.
Designer → Senior → StrategistI studied Information Design at UC San Diego, Enterprise Design Thinking with IBM, and NN/g certification in complex applications for specialized domains and UX management.
Information designI took on the UX and research team, mentored designers and set agency-wide standards. I led research for Egypt's MCIT and for Qumu, helping return Qumu to Gartner's Leaders Quadrant.
Leading teams since 201880+ organizations in 12 industries. Fawry's user base doubled to 35M+. 7M Riyadh residents served for the Royal Commission. My research turned into products people use every day.
80+ organizations · 12 industriesI set the AI product vision and experience architecture across Karaz Health, Care and Lifestyle, for patients, caregivers, clinicians and administrators. One design system across seven products.
7 products · 1M+ usersI direct SAQR, the Hajj wearable and command center, taking monitoring from the clinic to one of the largest gatherings on earth. Imperial College London as a research partner.
Alert to paramedic < 3 minI took an AI household operations platform from concept to investor-ready, and designed Do the Magic, an assistant running 30+ household workflows with live translation.
30+ AI workflowsHuman-centered AI, conversation design and AI for design systems. I'm still prototyping, still in the sprint, still asking what the person on the other side of the screen needs.
What's next →People adopt what they understand. Every AI surface I design shows its reasoning, keeps a human in control, and asks before it acts.
Glucose prediction, risk ranking and next best action, with reasoning clinicians can check before they act.
One design language across patient, caregiver and clinician apps, so every surface feels like the same product.
I lead the team while prototyping and critiquing alongside it, in sprints with engineering.
From one patient's glucose reading to a whole population's risk, every product connects to the same core. Select any platform to see what it does.
Health · Care · LifeHajj wearable and command center for crowd safety.
Live heat stress and vital signs for pilgrims at one of the world's largest gatherings, built with MOI Medical Services and the National Hajj Health Programs. Population-scale monitoring, geographic heatmaps, cluster detection and predictive alerting, in a single command view.
Products I designed and led across fintech, government, insurance and more, measured where it counts: by the people who use them.
Banks, telcos, ministries, insurers and hospitals across MENA and Europe. Every regulated domain adds a constraint, and every constraint sharpens the craft.
AI sits inside my daily design work: validating full state systems and edge cases before a single engineering hour is spent.
Claude, Claude Design and Figma Make to reach interactive prototypes in hours, with every state and edge case covered.
Competitive benchmarking and research synthesis compressed from days into decision-ready comparisons.
Stress-testing decisions against business, engineering, clinical and UX perspectives before the live review.
AI for token architecture, component specs and consistency audits across a multi-product ecosystem.
And the team behind it.
7,700+ interview minutes
Vision for 7 Karaz products
Apps and portals for 50+ clients
Clinical AI, Hajj wearable
Agile sprints, QA, launch readiness
Leading teams since 2018
Benha University, Faculty of Engineering at Shoubra
Complex Applications for Specialized Domains · Interaction Design · UX Management
Human-Centered AI · Conversation Design · AI for Design Systems · Product Design with AI
Information Design · Enterprise Design Thinking Practitioner
AI product experience, platform design and design leadership.
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